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분야
ppt-history
-store profile
2. internal scanning
-culture
-value chain
3. external scanning
-5 forces analysis
-major competitors
4. 4p
-product group
-price
-place...
5. business strategy
-customer service strategy
-clustering strategy
-technology strategy
-human resource
-professional business strategy
6.analysis
-SWOT analysis
-market segments
-BCG MATRIX...
7.conclusion
World’s largest
Home
improvement
retailer
Warehouse-format stores
with a high level of customer service
Served primarily the
DIY (Do-It-Yourself) person
Store Profile
All of the stores were company-owned and built to Home Depot’s standards
Location : In suburban areas populated by members of the target market
Build standards : Each store itself was 108.000 square feet
Outside (garden) selling space was 16.000 to 28.000 square feet
The large number of customers
Merchandising and inventory were centrally organized
저희 팀이 정말 힘들여 만들었기에 반드시 도움 되실 것입니다.
