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분야
ppt2. Problem Definition
3. Alternative Plans
4. Evaluation
5. Recommendation
Looks.com
The most popular brand of cosmetics, fragrances,
skin care and fashion related Products
at Competitive prices
Providing For building customer loyalty
an extensive range of free giveaways
Fast delivery to any destination around the world
Looks.com
The target market into four market segments
Trendies, New Women, Mothers, Sophisticates
Looks Boutique – Retail component
Looks Zone – the entertainment component
Why comsetics?
In cosmetics, 80 percent of the sales are repeat purchases
customers are highly brand loyalty…(중략) inventory
management is made easier with such small products,
stlyes change each season so you don’t have to carry products
10 years old(like amazon does with books.) ….(중략)…direct
competition to looks.com was limited.
