분야
ppt2. SWOT analysis
3. Objective, Rationale
4. Theoretical evidence
5. Strategies
- 1996. Acquired PCS business rights Held inaugural meeting of KTF Freetel Co. Ltd.
- 2001. KTF subscribers exceeded 10 million, Signed merger agreement between KTF and KTI.COM
- It has concentrated on the mobile E-commerce and IMT2000 as a frontier of the next generation mobile telecom.
- No.2 mobile company in Korea following SKT
▪ Market share
saturated market & phone number portability → overheated competition
1 strong 2 weak → oligopolistic economy
▪ Advertisement cost
Overheated competition → enormous Marketing costs
▪ Key market analysis
Concentrate on teens, twenties and women !!
▪ SWOT Analysis
1. High recognition on customer service
2. A fragmented customer service and differentiated marketing strategies
3. Various wireless Internet contents and high quality of connection
4. Reasonable charge systems - high quality compared with cost
