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분야
hwpPart 2 : Environmental scanning
Part 3 : STP Strategy
Part 4 : Marketing Mix
Part 5 : Conclusion
①Strength
- Long-lived company(1995)
- Reasonable(low) price.
- High technical skills and efficiency
- Possible change razor blade (compatible product)
②Weakness
-High technical skills and efficiency
-Possible change razor blade (compatible product)
- High technique development expense
- Low system razor market share
- Low the capital strength compared with competitor
- Low distribution channel compared with competitor
- Low razor oneself brand recognition
- Lack diverse a kind of product
-Brand image is recognized 'disposable product‘
- Strong man's image to woman users
③Opportunity
- Necessary product(whoever, whenever)
- High value added; high-price industry
- New company is hard to market approach
- Expend exporting opportunity through technique
- Nowadays both man and woman are interested in appearance
- The more Mart's super chain is increased, the mere DORCO market approach will be increased
- Renewal of woman's razor Shai, new 4 blade product will be release soon
- Expend exporting opportunity through technique
- Nowadays both man and woman are interested in appearance
- The more Mart's super chain is increased, the mere DORCO market approach will be increased
- Renewal of woman's razor Shai, new 4 blade product will be release soon
④Threat
- Limiting technique development by product-essential-technique patent
- Generate encroach happening by new products
- Because of reaching to skin, customers respond sensitive
- As focusing exportation, it can be influenced exchange rate
