소개글
[소비자행동론] 1박2일 분석(영문)에 대한 자료입니다.
목차
Introduction
Situation explanation
Main discourse
Conclusion
Reference
본문내용
They choose allowances as much as they want
Lee could bring 200,000
They worried about that they have to work to refund the money
Why he chose BACCHUS
Brand recall
Prototypicality
Brand familiarity
Why did he behave irrationally
-For program’s fun?
-His own personality?
What if other members were faced with same situation?
-How about Kang Ho Dong?
-How about Eun Ji Won?
참고문헌
Consumer behavior HOUGHTON MIFFLIN/ Hoyer, MacInnis, 2007
박카스 D 홈페이지 - www.bacchusd.com
KBS홈페이지 –www.kbs.com