분야
docThe market for mountaineering equipment
Competition in the Mountaineering Equipment Industry
Retailers
Wholesalers
Manufacturers
Black Diamond’s Operations
The Black Prophet
Discussion Questions.
Retailers
Wholesalers
Manufacturers
Reference
SUMMARY
Black Diamond’s top management team had gathered to discuss the defect of its new product, the Black Prophet, which is axe for climbing up an ice wall because one of the its customer had a equipment problem made by Black Diamond while he was climbing the frozen waterfall. The top management team should make a conclusion whether or not its new products should be launched. They also wanted to find out how this problem could happen. They were very wary of this emergence situation not only because of its image for customer, but also if Black Diamond had to discontinue its axe program, all European competitors would step in and copy the technology that they worked so long to perfect.
Marketing Management 8e, J, Paul Peter, James H, Donnelly, Jr.
http://www.bdel.com
