분야
pptxProof data of success
How could they succeed?
Successful entry to market
Buzz marketing
Conclusion(4P , SWOT)
1973. Developed [Amore pacific]’s “ginseng sammi”
– the first high-grade traditional oriental cosmetic within the country
1975. Developed [Amore pacific]’s “sammi”
1987. the birth of “suhl-whoa”, which has advanced aging prevention
1997. the birth of brand “suhl-whoa”
2004. Basic skin care line Advance for [suhl-whoa]
2009. Basis skin care line Advance for [suhl-whoa]
Population statistics Division
– age/ an income level
Mental state division
– the lifestyle
Division into act
– a product loyalty
Product differentiation
-launch Herbal cosmetics made out of 5 different herbal
medicine extractions to market
-the brand containing the keywords from eastern philosophy
Price differentiation
-Set price equal/similar to foreign brands image
differentiation
-in position of unique luxury cosmetics which contains South
Korean atmosphere
Culture marketing & experience marketing – since 2001,
invested total 13 billion won for three years opened
‘The amore Gallery’ in Seoul Apgujeong Rodeo Drive
floor B1 is skincare center, floor B2 is for Custom made
article zone, floor B3 is the space for exhibition and
event utilization
Individual Management for
VIP Client
Marketing of ‘Word of Mouth’
