[소비자행동] 게릴라 마케팅(영문)

※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.

분야
등록일
페이지/형식
구매가격
적립금

레포트 > 경제경영계열
2010.07.14
8페이지 / docx
1,400원
42원 (구매자료 3% 적립)

자료 다운로드 네이버 로그인

게릴라 마케팅 레포트

[경영학] 게릴라마케팅(Guerrilla Marketing) 사례와 시사점

[마케팅] 도브 헤어케어 마케팅전략(영문)

[국제마케팅] 노키아 성공사례 - 중국 이동통신 시장

게릴라(유격대)와 의병전쟁, 게릴라(유격대)와 알제리전투, 게릴라(유격대)와 한국전쟁, 게릴라(유격대)와 나폴레옹, 게릴라(유격대)와 이승만정권, 게릴라(유격대)와 그리스, 게릴라(유격대)와 기업, 게릴라마케팅

소개글

[소비자행동] 게릴라 마케팅(영문)에 대한 자료입니다.

What is the guerrilla marketing?

1.Stealth Marketing
-Examples of Stealth Marketing
2.Radical Marketing
3.Ambush Marketing
-Examples of ambush marketing
4.Mischief Marketing & Outrageous Marketing
-Examples of Outrageous Marketing
Conclusion

본문내용

Anycall make project group and make each concept of each product. So, people who see this CFs they feel affection about these models and product that CF models use in CF. As a results, consumer buy Anycall.

2. Radical Marketing
Radical Marketing included meaning of 'progressive' and 'excessive', so called a prickly marketing strategy. Generally, instead of depending on surveys, Radical Marketing pursues unit of a few good people's acting itself. Using smart ideas, marketer maximize company's resources rather than pouring out company's resources. Through this method, company can interact with customer. It helps to build a strong tie with customers, so marketers can map out a long-run marketing strategies. Moreover, Radical Marketing makes sure 'Customer Loyalty' in case of working with 'Integrated Marketing Communication.

3. Ambush Marketing
Ambush Marketing is application of war-strategy, ambushing. A war situation, throgh the ambush, we can enemies in confusion. SKTelecom had great profit in Korea-Japan worldcup, 2002, by using this strategy. SKTelecom was not an official sponsor of Korea soccer team, but they camouflage as an official sponsor in marketing process. As a result, they had a great success. Other companies, SKT’s competitors, were inflicted by the strategy. Ambush Marketing has an effect of high-cost marketing strategy with low-cost, these days many companies uses this strategy practically.
-Examples of ambush marketing
Ambush marketing is usually seen in sports events. FIFA World cup is representative.

#Marketing #Radical #marketing

오늘 본 자료

오늘 본 자료가 없습니다.

이 분야 인기자료

이 분야 신규자료