소개글
[서비스마케팅] Distributing Services의 이해(영문)에 대한 자료입니다.
목차
1.Introduction
2.Distribution
3.Type of contact:
4.options for service delivery
5.Decisions about place and time
6.Service delivery in cyberspace
7.The role of intermediaries
8.Internationally distributed services
본문내용
Export the service concept
Import customers
Transport customers to new locations
involves services to the customer’s physical possessions.
Export the service to a local service factory.
Import customers
Export the information via telecommunications and transform it locally.
Market Drivers
Competition Drivers
Technology Drivers
Cost Drivers
Government Drivers