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분야
pptx2.Existing Market
3.Cannibalization
4.History of Apple
5.Product Innovation
6.Competitiveness of Apple
7.Change of Competitive Structure by Apple
8.All about iPad
9.Limitation
10.Future Issue
Charismatic leader
Wonderful presenter at Mac expo
Business man & Artist & Engineer
Know how to use media effectively
Employee motivator (called great blackmailer)
* High brand equity : the icon of this digital era - the brand name and logo itself make people heart-beat – Cult brand
*Loyal customer : Believe in Apple and Jobs – Buy whatever Apple make / Spontaneously advertise Apple’s product
Effective advertising : ‘Think different’ campaign, ‘Get a mac’ etc…
Macworld Expo : Draw a large gathering of media representatives and spectators
Apple store(Offline) : Giving customer chance of experiencing Apple
User-friendly interface(not engineer’s product)
Simple& fascinating design(Jonathan Ive)
Innovative technology(Some products failed because they were too innovative – the market couldn’t accept them)
Enthusiastic employees : Proud of working in Apple – Believe they are changing world in better ways, not just making electronic products.
Flat& casual working atmosphere
Cross-functional team
Service platform for the iPhone, iPod Touch and iPad
Huge success but didn’t make much revenue for Apple
Have to overcome english-based operation
Easy to carry
- Similar with B5 size (189.7x242.8mm)
very slim (13.4mm)
heavier than e-Book, lighter than netbook
(WiFi 0.67Kg, Wifi+3G 0.73Kg)
Easy to use
- Simple and refined design
intuitive User Interface
Convenient network (WiFi+3G)
Internet using zone is broad (more than WiFi)
Speed on Internet is fast
Operating System (iPhone OS 3.2)
Utilize Apps for iPod, iPhone, iPad
App store
Download application
amount of contents : 14만개
diverse contents : categories
(Books, education, finance, health care & fitness, medical, navigation, photography, reference, sports, utilities, business, entertainment, games, lifestyle, music, news, productivity, social networking, travel, weather)
