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분야
pptxⅡ Financial analysis
Ⅲ Growth strategy
Ⅳ Conclusion
* High entry barrier – government allowance & high investment needed
* Divided by 3 companies – SKT,KT and LGT
* Mainly domestic market
* Wireless data market expansion is expected in the future
* Telephone less about voice, more about text and image
* High speed internet access which delivers computer-based data application such as broadband services, and interactive entertainment has made its way into home and businesses
Competitive factor
* Brand image : customer loyalty
* Product & Service : Quality of telecommunication, Service coverage,
Quality of wireless internet, price, etc.
* Sales : Marketing, Distribution channel, Local agency
* Largest mobile service provider in Korea
* Market share more than 50% + for the last 4 years
* Established ‘Nate’ web portal
Acquired Cyworld in 2003
Areas of business
* Mobile service, broadband and wireless internet service, Ubiquitous and Convergence services, International roaming, Video telephony services, B2B services
Currently operates globally in :
* China, Vietnam, America, Mongolia, France, Israel, Thailand, Holland, Jordan
2009, revenue : KRW 12.10 trillion, 3.7% increase.
↑revenue due to increased cellular service sales.
⇨ ↑ customers subscription (special in 2009)
Acquisition of a leased line company
⇨ costs of renting leased line business ↓, self reliant net work service.
⇨ ↑sales revenue
Operating expense ↓ 5.8%.
Other expenses: interest expenses, losses on valuation of investment securities, foreign exchange and translation losses
Financing from foreign investors, cost ↓after ↓ foreign exchange and translation costs.
Current asset was 4.98 trillion; due to increased cash and sales of marketable securities. Securities: representing financial value, converted to cash quickly. SKT received cash from sales of its marketable securities.
Total stockholder’s equity increased to 4.8% due to increased retained earnings.
