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분야
docxⅡ. Importance of the CSR
Ⅲ. Real Cases of Practicing CSR
1. Ben & Jerry’s
2. Timberland
Ⅱ. Importance of the CSR
There are some reasons that explain the importance of the CSR. Before representing those reasons, I want to explain why companies perform the CSR necessarily. That is because many reports about CSR was made out, and companies’ contribution has been larger, and most of all acts that were considering CSR are now generally regarded as not only duty, but also strategy. Therefore, it comes into the spotlight nowadays more than the past, and these are the reasons.
Increase of Sales and Market Share
Boosting the Brands Image
Reinforcing the Image of Company and Influence
Securing Talented Persons
Increased Charm
Ⅲ. Real Case of Practicing CSR
In this section, I will show you cases of practicing CSR, and those cases would be explain obviously why the CSR is so important.
Example1. Ben & Jerry’s
Our aim is to make the best possible ice cream, in the nicest possible way.
It’s not only mixing in the best ingredient that is important to us, our suppliers are too.
We believe that using business as a tool for social and environmental change is just as important as sourcing the finest ingredients to make our ice cream. So, wherever possible, we source our ingredients from producers and suppliers who share our values. This can mean anything from free-range eggs to sustainably produced dairy, to Fair trade certified ingredients.
[Box2] http://www.benjerry.co.uk/ourvalues/
It is the effort of the company, and this strategy to ind
- 필립 코틀러, 낸시 리, 남문희 역,『 필립 코틀러의 CSR마케팅』, 리더스북, 2007
- Wood, D. (1991) Corporate Social Performance Revisited. The Academy of Management Review, Vol. 16, No. 4 (Oct., 1991) http://www.jstor.org/stable/258977
- http://en.wikipedia.org/wiki/Corporate_social_responsibility
- http://www.benjerry.co.uk/ourvalues/
- http://www.timberland.com/corp/index.jsp?page=csr_strategy
- http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1075408491&type=RESOURCES
