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[경영학]국순당 시장 점유율 확대를 위한 마케팅 전략(벡스BECK`S 비교 중심)에 대한 자료입니다.
목차
1.The Reason of Topic Selection
2.About Kooksoondang and BECK’S
3.Alcohol beverage Market condition
and Kooksoondang
4.Kooksoondang’s Marketing
5.BECK’s Marketing
6.Solutions
본문내용
German Beer Company – Beck’s Brewery
In the North German city of Bremen
Founded in 1873
No.1 German export beer company -> More than 100 countries
In 2009 Best Product by Samsung, 막걸리 was ranked the 1st.
- Low price, Low alcohol degree, and healthful !
- Supported by the Korean government, Makgeoli market is rapidly growing.
- In 2010 KBS soap opera ‘신데렐라 언니’, Makgeoli was took major part.
1. Kooksoondang is a relatively newcomer to Makgeoli market
2. Makgeoli is trend!
3. Must be different!
4. Imported Rice problem
5. Identity of Drinks
참고문헌
www.ksdb.co.kr – Kooksoondang
www.becks.com
atraktor.wordpress.com/tag/poster-design/
sydneyfestival.org.au/becks
news.kukinews.com/article/view.asp?page=1&gCode=kmi&arcid=0002355841&cp=du
blog.daum.net/hellopolicy/6979753?srchid=IIMndxax000&focusid=A_1173AA1E4BCF9B27704691
www.santinosano.it/store/images/DF_becks_366.jpg&imgrefurl
fvsf.files.wordpress.com/2007/07/becks1.jpg&imgrefurl
www.news4uonline.com/articles/20...iew.aspx