![[마케팅관리] Panda Express의 마케팅 관리(영문)-1](http://images.happyhaksul.com/thumb/469/468509-0001.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-2](http://images.happyhaksul.com/thumb/469/468509-0002.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-3](http://images.happyhaksul.com/thumb/469/468509-0003.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-4](http://images.happyhaksul.com/thumb/469/468509-0004.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-5](http://images.happyhaksul.com/thumb/469/468509-0005.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-6](http://images.happyhaksul.com/thumb/469/468509-0006.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-7](http://images.happyhaksul.com/thumb/469/468509-0007.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-8](http://images.happyhaksul.com/thumb/469/468509-0008.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-9](http://images.happyhaksul.com/thumb/469/468509-0009.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-10](http://images.happyhaksul.com/thumb/469/468509-0010.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-11](http://images.happyhaksul.com/thumb/469/468509-0011.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-12](http://images.happyhaksul.com/thumb/469/468509-0012.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-13](http://images.happyhaksul.com/thumb/469/468509-0013.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-14](http://images.happyhaksul.com/thumb/469/468509-0014.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-15](http://images.happyhaksul.com/thumb/469/468509-0015.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-16](http://images.happyhaksul.com/thumb/469/468509-0016.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-17](http://images.happyhaksul.com/thumb/469/468509-0017.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-18](http://images.happyhaksul.com/thumb/469/468509-0018.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-19](http://images.happyhaksul.com/thumb/469/468509-0019.gif)
![[마케팅관리] Panda Express의 마케팅 관리(영문)-20](http://images.happyhaksul.com/thumb/469/468509-0020.gif)
분야
ppt2.Mission Statement
3.Internal Analysis
SWOT / Portfolio of Current Products
4.Situational Analysis
STP / Competitive Analysis
5.Marketing Strategy
4P Mix
Fast Casual Restaurant Chain Serving American Chinese Cuisine
1317 Restaurants
No MSG
Higher Paid
”Product strategy begins with a strategic vision that states where a company wants to go, how it will get there, and why it will be successful.”
”Product strategy is like a roadmap, and like a roadmap it’s useful only when you know where you are and where you want to go.”
(McGrath 2001)
Panda Express is a fast casual restaurant chain serving American Chinese cuisine. It operates mainly inside the United States, in casinos, shopping malls, supermarkets, airports, train stations, strip plazas, theme parks, stadiums, college campuses and The Pentagon. It is the largest chain of Chinese fast food restaurants in the United States.
