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분야
hwp2. Marketing Purpose
3. Ways of targeting and the survey
4. The outcome of questionnaires
5. Conclusion
6. Research outcome (using SPSS)
7. The presentation
In the past, the person who payed too much attention to their figure and put make-ups on him was considered as immature thinking only about looks, on the other hand, the person who looked natural and diligent gave good impression on other people.
As men have some interests in their figure with thoughts that caring for their looks helps getting hired and having good relationship in society.
The cosmetics which used to be only for women become a trend that can be shared among both men and women.
With this trend, the new word 'Grooming Tribe' has been made up.
The 'Grooming Tribe' doesn't save their money for their figure and fashion to be attracted.
We are going to find out what cosmetics mean to men with this situation.
Marketing Purpose
Now, the marketing shares of men cosmetics are 10% , and still growing up about 5 to 10% annually.
And, it will about 20 % in few years.
This shows that men think about their figure more than before and use cosmetics often.
We are going to figure out the real meaning of cosmetics to men, nowadays.
Men cosmetics are developing markets. so many products for men like BB Crean, eyeliners, essece only for brows, have come out, but still, it is quite hard to see the men wearing these products.
Although there are men using make-up products, it is rare to speak out.
