소개글
[국제경영] GNC 국제시장 마케팅 성공 전략(영문)에 대한 자료입니다.
목차
1.Introduction
2.History
3.Why we chose GNC?
4.4P MIX
5.SWOT Analysis
6.Vision
본문내용
For international franchising, “Worldwide Product Ordering System” was adapted, under which registration of products, ordering, prices, and inventory status could be checked on the internet.
GNC was chosen as the America’s best franchise by “Franchise Times” magazine and world’s best franchise by “Entrepreneur International” magazine.
GNC was acquired by Royal Numico N.V
1. Way to enhance GNC
GNC’s own set of standards evaluation of their product by other institutions such as FDA
2. Potential Market
People in developing countries more conscious of their rates of obesity and related rising health problems.