소개글
[스포츠산업론] K리그 활성화 방안(영문)에 대한 자료입니다.
목차
1.Problem diagnosis
2.Vision & Mission
3.3C/ SWOT
4.STP
5.4P
6.Evaluation
본문내용
Improvementing Media contracts (rights) System
Changing in financial dependency
Operating the stadium, each national team contract with the company to increase the utilization of known
(2)Customer
• The interest in soccer in our country can be found in all age groups whose interest is also growing.
• However, interest in the K-league in each year tend to be lower.
-Elementary∙ middle∙ high schooler :
An opportunity to experience the
field before start of game during
about 15 min.
An opportunity to experience as
game staff (reward ticket and
memorabilia available) An opportunity to escort the
players
-Adult :
Beer discount service, officer group discount