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분야
pptx2.Chasm & High-tech product
3.What is Chasm marketing?
4.Example Selection : Why?
5.RFID Suffered from Chasm
6.Short comparison with Current Bar-code system
7.RFID Suffered from Chasm
8.Problem-solving Strategy
9.Successful Case: WIRELESS INTERNET
10.WIRELESS INTERNET
11.Wireless Internet
12.NEW PRODUCT : 3D TV
13.STP
14.3DTV : Providing against Chasm
15.Suggestions for overcoming chasm
16.CONCLUSION
17.REFERENCES
Offering free services as well as trial versions to attract customers.
Offering various price contracts such as 요금 정액제 (flat-rate payment system) to lessen the burden of the customers.
② Overcoming Insufficient Infrastructure
effort to allowing Wireless Internet nets to open toward outsiders
Getting rid of the intermediate procedures by the telecommunications for users to directly use to internet service
Ex) “Open Zone”
③ Overcoming impracticality
The growth of iPhone and Laptop has increased the needs for the early majorities to use the internet service outside home
Forming and expanding the infrastructure(인프라 분석)
->Producing more TVs with 3D technology
Applying the 3D technology to more different TV channels
(방송 채널)/Producing TV programs only for the 3D scenes
(프로그램 편성)
->Wider choices of TV channels and programs would attract more targets of customers
Gradual renovation for the cost saving
->Achieving Economies of scale
Choi&Ji (2005). A Study on Promoting the Dissemination of RFID
Combined Research from SK Telecom, KTF, LG Telecom (2007)
http://www.etnews.co.kr/news/detail.html?&mc=m_014_00002&id=201005260234
Jang, Jaehyun(2008). Will network open system promote the growth of wireless Internet?. LG Business Insight
Park, Hongchul(2007). Wireless Broadband Internet
