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분야
pptx1.1 What is the Gatorade
1.2 History of the Gatorade
1.3 Current market facts of the Gatorade
1.4 Market Analysis of Gatorade (SWOT & STP)
2. Marketing strategies of Gatorade
2.1 Off-line Marketing
2.2 War-Room
2.3 On-line Marketing
3. Conclusion
3.1 Comparison between on-line and off-line marketing
3.2 Future of on-line Marketing
has science to back up their product.
is on the field of play in many professional sports.
has a loyal customer base and their brand is held in high regard.
REPLAY is now a documentary television series broadcast to 90 million households.
Thousands of athletes have petitioned Gatorade to be selected for the next REPLAY game, scheduled for 2010.
Regional Gatorade sales increased by 63%.
Goes beyond simple advertisement
Establish Gatorade Sports Science Institute
Shows Gatorade’s deep dedication to sports
Provides reliable sports & health information
Customers exposed to Gatorade brand
GSSI as means of production & improvement
