소개글
[기업가치 평가] SK텔레콤의 매출액 평가(영문)에 대한 자료입니다.
목차
Proposal 1. Know SKT’s business
Part 1.
Industry Analysis
Feature phone industry
M. Porter’s 5-forces model
Smartphone industry
Part 2.
Company Analysis - SKT
Feature phone & Smartphone industry – SKT’s performance
Competitor analysis: KT
New business of SKT – N-Screen service & Galaxy Tab
본문내용
Until 3Q11, SKT can sustain its market position in the feature phone market
After 3Q11, SKT can make competitive advantage in the smartphone market
- In terms of number of smartphones
SK Telecom(SKT) competes fiercely with KT and LG Telecom in Korea smartphone market. At present, KT and I-phone take a first market share, but SKT penetrated in the smartphone market through Samsung Electronics’ Galaxy S.
SKT has more competitive advantage in the smartphone market and
it can be source of future residual income