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[전략경영] 월트디즈니의 인포시크(Infoseek) 인수 사례에 대한 자료입니다.
목차
1.The Walt Disney Years
2.Eisner’s Turnaround
3.Turmoil and Transition
4.Disney Slumps to the End of the Century
5.Eisner’s Strategic Challenges
6.Managing the Brand & Creativity
7.Discussion Questions
본문내용
Walt founded Disney Brothers Studio with his older brother Roy in 1923
“Oswald, the Lucky Rabbit” became Disney Brothers’ first major hit in 1927
With synchronized sound (never been attempted in a cartoon), Steamboat Willie (1928) Mickey Mouse became an international sensation
Started licensing Mickey Mouse to subside company’s cash problems
Released Snow White and the Seven Dwarfs (1937), the world’s first full-length, full-color animated feature and the highest-grossing animated movie of all time
Company went public in 1940
Created Walt Disney Music Company
Disney’s first TV special, One Hour in Wonderland (1950), reached 20mil viewers when there were only 10.5 mil TV sets in the U.S.
To bolster the film business, Disney created Buena Vista Distribution in 1953
Foundation of Disneyland (1965)
Walt Disney died in 1966
1999년 Disney는 검색엔진 Infoseek를 인수.
-Disney의 Website들 (Disney.com, ESPN.com, ABCNews.com)
Go network(Go.com) 하지만 크게 실패.
- 실패 이후 E-commerce와 News제공에만 집중하기로 함.
-Disney는 슬럼프에서 벗어나기 위하여 재정 감축을 추진.
1. Why has Disney been successful for so long?
Film에서 성공한 Contents를 바탕으로 다른 상품을 만들어내는 산업구조. (Disney는 사람들을 어떻게 Fun하게 만드는지 알고 있다.)
디즈니의 다양한 캐릭터의 제품 라이센싱을 통해 브랜드 이미지 재고 및
고객과의 인접성을 강화 전략