소개글
서울 관광 및 마케팅(영문)에 대한 자료입니다.
목차
The 7As Convention Branding Process
STEP 1 : ASSESSMENT and AUDIT -What`s your place in the world?
본문내용
Brand Storytelling
-Han river story
-Haechi story
Land Mark
-Han river
-Gwanghwamun plaza
MICE
Government + Company + Citizen Cooperation
Development New Product
-Dynamic
-Classic + HighTechnology