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분야
pptx1. Cover story
2. Internet Advertisement
3. Media representative
Main issues
1. TV vs. Internet
2. General recognition
3. Changes & Features
4. Effect measurement
5. Drawbacks
6. Impression & Cookie
7. Eye tracking
8. Real CTR
Conclusion
1. AD network
2. N-buzz
3. Digital Signage
the users’ computer.
It could be viewed as the historical record of the viewers computer information
While the Ad Server will issue a new cookie to the
New visitors of the website.
The Ad Server will not issue another cookie to the
Previous visitors.
The Ad Server will instead rewrite over the existing
Cookie and record the frequency number.
By counting the total cookie issued for a certain advertisement we could find out how many people viewed the advertisement (Unique Cookie)
