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분야
hwp1. Introduction
1) What is the "THEFACESHOP"
2) The current situation of advance
2. China Market Environment
1) Market trends
2) Competitors in China
3) Comparison with Korean competitors (R&D)
3. Marketing strategies in China
1) SWOT analysis
2) STP analysis
3) 4P's strategy
4. Conclusion
4-1. Summary
4-2. Suggestion and Application of Korean wave
4-3. Reference
(1) A foreign brand, combines leading-edge science and technology and functional cosmetics market secure
-China cosmetics according to the statistics of the site last year in the sales income China brand cosmetics sales is-wide by 60%, that amount is 90% of total sales.
-The highest market share LOREAL brand and top 10 in the amounts entered China mainland only brand DABAO.
-Advanced cosmetics market earnings brand preemption. Combines leading-edge science and technology and functional cosmetics are mostly imported brand products, advanced cosmetics market, 2009 80%, Europe and the United States imported brand, such as seizure.
-A representative of foreign brand AUPRES, LOREAL, CLINIQUE, LANCOME, SHISEIDO, DIOR, etc.
-Tint cosmetics is the foreign brand and Koran brands each have seized by halves. Cleansing products, rather than Chinese brand.
(2) Korean low cost brand popularity, price and high quality satisfaction
- China consumers perceive Korean cosmetics, other than a foreign brand, the low price and good quality products. THE FACE SHOP, SKIN FOOD, such as college
- http://www.thefaceshop.com/
- http://data.baidu.com/
- http://www.dcci.com.cn/
- http://www.dailycosmetic.com/
- http://www.kotra.or.kr/
- http://www.globalwindow.org/
- http://www.chosun.com/site/data/html_dir/2008/02/29/2008022901313.html
- http://blog.naver.com/zinagada?Redirect=Log&logNo=140094316857
- http://bmkj.blog.me/90040092750
- http://ceo2002.tistory.com/255
- http://www.hankyung.com/news/app/newsview.php?aid=201010290978i
