소개글
[국제경영] 로레얄 중국시장 진출 전략(영문)에 대한 자료입니다.
목차
1.BACKGROUND INFORMATION
2.ACQUISITION PROCESS
BRAND FORTFOLIOS
3.BENEFITS AND LIMITATIONS
4.FUTURE CHALLENGES
본문내용
For the Expansion of L’Oreal’s Market Position
For the Completion of L’Oreal’s Brand Portfolio
For Making More Profit.
Local Brands are Usually Recognized among Young Targets
→L’Oreal Should Expand Targets According to Ages and Genders
Build mLocal Brands are Usually Recognized among Young Targets
→L’Oreal Should Expand Targets According to Ages and Genders
ore luxurious image +Targeting mass market
→Research & Develop More Products by Emphasizing Natural, Healthy Components