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레포트 > 경제경영계열

[광고론] 더페이스샵의 문제점 분석 및 광고 전략 제안(영문)

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레포트 > 경제경영계열
2011.09.08
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[광고론] 더페이스샵의 문제점 분석 및 광고 전략 제안(영문)에 대한 자료입니다.

Table of Contents

Introduction
Why The Face Shop? (Reasons we chose the company)
Cosmetic Brand Road Shop

Body
Company Overview:
Competitive Brands
Current Problems

Recommendation

Conclusion

List of References

Exhibits (Statistical tables, etc)

본문내용

Recommendation
Based on our analysis about the problem which The Face Shop is facing, we think that The Face Shop needs two things to maintain its competitiveness; improving the communications with customers and forming a firm brand image. By doing these things, The Face Shop can appeal to its target customers so that it can be a true market leader.
First thing which The Face Shop should do is reinforcing the relationship with its customers. Currently, the customer relationship of The Face Shop is very weak. As we already mentioned before, the customers’ satisfaction with The Face Shop is relatively whereas its awareness is relatively high. It means that The Face Shop is failed to build a good relationship with customers. In addition, The Face Shop does not provide enough communication tools. For a long-term perspective, it is dangerous. Therefore, The Face Shop needs some actions to enhance the customers’ relationship, so that eventually it can enhance the customer loyalty.
In order to improve this relationship, The Face Shop should manage its customers much carefully; for examples, adopting loyalty programs, sending some SMS messages when the customers’ special day, or sending some information about cosmetics or make-up tips which customers might be interested. In addition, through internet, The Face Shop can be connected directly with its customers. Using official web blog, twitter or Facebook can be a good communication tool. In this way, The Face Shop can communicate with its customers more individually, and customers can express their opinions more easily, so that customers become attached to the company.
Also, as well as improve the customer management, The Face Shop should achieve the quality improvement of the product. As the company was acquired by LG Household and Health Care, the second largest cosmetic brand, The Face Shop can get some competitive advantages by using the technique of LG. With these actions, The Face Shop can construct better relationship with its customers.
Another recommendation which we make to The Face Shop in order to maintain its competitiveness is to build a strong brand image. Currently, as result of survey and FGI which we made said, The Face Shop has failed to deliver clear brand image which distinguishes The Face Shop from other competitors. Although The Face Shop tries to make its brand image as a natural cosmetic brand, comparing to other competitors like Innisfree or Skinfood, the company’s image is relatively very weak. We

#문제점 #광고론 #더페이스샵 #광고 #전략

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