소개글
[국제경영] 몬산토 Monsanto 마케팅전략에 대한 자료입니다.
목차
1. Current issue on Monsanto
2. TNINK POINT !
3. Application the concept
4. What is functional food?
5. Market segment & Promotion
6. Strong point & Weak point
Prospect
본문내용
Patients
Introduce customized nutrient product for patients who need dietary cure
→ Alliance with some hospitals and
supply diet
Introduce products which enhance the health and kids' growing
→ Promotion at store & PPL, TV ad