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분야
pptx2.Groupon Korea
3.About your Survey
4.Problems of Groupon Korea
5.Analysis of Survey
6.Conclusions
In 2010:
250 markets world wide.
35 million User.
History
Begins in March 14, 2011 in Seoul.
Middle April 15 cities are served.
From first day 150 employees.
“3-6 months to overtake market.”
Financial part of company
Target - 1.76 billion dollars.
16,000 people registered before launching.
10 billion won in monthly sales in 6 months.
March 14 - March 31 totaled 1.67 billion won.
Groupon Korea’s marketing tactics called in question
Groupon Korea on May2 canceled a “secret megadeal”
An air purifier called “KAIST air cleaner” was the deal-of-the-day product of Groupon Korea. But people from KAIST university denied having anything in common with this product.
“The know how, learned from other markets overseas, may not help here, since the Korean market is definitely a picky one.” (The Korea Herald, May 15, 2011)
