분야
ppt2. International business
- Europe
- America
- Asia
3. SWOT analysis & STP
4. Conclusion
- Alternatives
1874-1886 : In 1884, Heineken& co established. In 1886, the retort which dr. Elion used in 1886 to cultivate the famous Heineken A-yeast
1886-1914 : The "Diplome de Grand Prix" which Heineken was honoured with during the World's fair, held in Paris in 1889
1914-1940 : Export bottles were protected with a straw cover.
1940-1968 : Alfred Heineken in 1951
1968-1972 : Amstel labels throughout the years.
1972-1980 : One of the successful Heineken adverts from the
campaign "Heineken refreshes the parts other beers cannot
reach" started in Great Britain in 1975
1981-1989 : Successful international advertising campaign
1989-2002 : The famous Zywiec brewery in Polen is taken over
2002-2010 : Heineken introduces Heineken Light in the USA and France.
Heineken dark 355ml(bottle)
it's dark beer roasted with barley
Heineken Can 330ml,500ml
best selling beer in the world
customers can get easily in the convenience store
Heineken STR bottle
limited edition 16oz bottle is making its way across the country
and it’s dressed to impress. While the modern aluminum bottle design looks stylish in any light,
the UV technology reveals a surprise under black lights.
Position strongly
In 1864, exporting beer to France, Italy, Spain, Germany, and the Far East.
In 1914, export beer to the United States
Heineken continues to ship its beer into the U.S. market
even though it might be cheaper to produce it there.
Heineken recently bought Van Munching & Company,
and now owns its U.S. distribution arm outright.
Amstel Light overtaken by Corona Light
-> Fail of Line extension
