![[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)-1](http://images.happyhaksul.com/thumb/544/543167-0001.gif)
![[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)-2](http://images.happyhaksul.com/thumb/544/543167-0002.gif)
![[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)-3](http://images.happyhaksul.com/thumb/544/543167-0003.gif)
![[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)-4](http://images.happyhaksul.com/thumb/544/543167-0004.gif)
![[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)-5](http://images.happyhaksul.com/thumb/544/543167-0005.gif)
![[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)-6](http://images.happyhaksul.com/thumb/544/543167-0006.gif)
![[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)-7](http://images.happyhaksul.com/thumb/544/543167-0007.gif)
![[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)-8](http://images.happyhaksul.com/thumb/544/543167-0008.gif)
![[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)-9](http://images.happyhaksul.com/thumb/544/543167-0009.gif)
![[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)-10](http://images.happyhaksul.com/thumb/544/543167-0010.gif)
![[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)-11](http://images.happyhaksul.com/thumb/544/543167-0011.gif)
![[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)-12](http://images.happyhaksul.com/thumb/544/543167-0012.gif)
![[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)-13](http://images.happyhaksul.com/thumb/544/543167-0013.gif)
분야
pptx2.About Amore Pacific
3.Why Perfume?
4.France Benefits in cosmetic business
5.3 Key problems they faced
6.“Go Native” Strategy
7.Marketing Strategy
8.Consequence
9.Conclusion
10.Sources
- The failure of the fist product line of Europe S.A
- Amore Pacific could not sell any product
Hardly accessing to French Know-How
- It takes time for ‘learning’ to know different country
- Learning Curve
Operating with Native people
- Hired French cosmetic experts
- No Korean in Amore Pacific Europe now
Licensing the native brand
Licensed French designer brand
“Lolita Lempicka”
- Positioned as a French product
http://www.amorepacific.com/index.jsp
프랑스 화장품 시장 동향 2006
(한국보건산업진흥원 수출통상팀)
정구현, 2008, 한국기업의 글로벌경현, 위즈덤 하우스
최진아, 2006, "초국적 산업에서의 후발기업 전략 :
(주) 태평양 사례", 국제경영리뷰
Women's Wear Daily, 2004
Johnsm Geoffrey G et al, (2003),
L'Oreal and the Globalization of American Beauty,
Harvard Business School case
