소개글
[기업경영] 나이키(NIKE)의 경영사례 분석(영문)에 대한 자료입니다.
목차
▶ 1. Company Introduction
▶ 2. Why NIKE?
▶ 3. Who is suitable for NIKE?
▶ 4. Required steps to be a NIKE person
본문내용
▶ NIKE’s Achievements
NIKE is maintaining NO.1 for recent 17 years.
NIKE is the leading sports brand field.
Uses Famous star (Jordan, Ronaldo, Rooney, Pedro, J.S Park) in sports marketing Field.
2010, recorded 36% profits in sports brand market, while Adidas recorded the second as 23%, Reebok recorded as third 12%.
Even though Adidas M&A Reebok, NIKE still maintains NO.1 position.
NIKE+
NIKE Shoes are popular to young people.
Many people bought NIKE+ shoes but not many of them purchased a small chip yet.
Adidas is not the only competitor. Nintendo, Sony, Samsung are new competitors.
NIKE’s products are creative products.
It is the strong point of NIKE.
It’s a Blue Ocean market. It’s a good chance to work at No.1 position.