소개글
[국제경영] 맥도날드(McDonald’s)의 러시아진출 성공사례(영문)에 대한 자료입니다.
목차
1.At the end of the 1980, the Soviet agricultural system:
Land – spoiled
workers - demoralized
equipment - broken-down
(The New York Times)
2. The Soviet farmers had no concept of some of the food McDonald's was trying to make
본문내용
Soviet employees had a well-earned reputation for being dour and unmotivated.
Young university graduates viewed this as a chance to work for a foreign company.
training center and university.
Used the Soviet cafés as a benchmark(a café meal cost about 3 rubles)
Labor costs were significantly lower in the Soviet Union than in other countries
→ These prices still yielded high margins for the company
245 McDonald’s restaurants operate in Russia.
McDonald’s in Russia have served more than 2billion customers.
7 of McDonald’s Russia restaurants are in the top 20 with highest guest counts worldwide.
With each new opening, the company creates 100 jobs on average for local people.
McDonald’s plans to open 40-45 stores annually between 2010 and 2012.