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![[스포츠마케팅] SK Wyverns(SK 와이번스)의 SWOT, 마케팅 분석(영문)-6](http://images.happyhaksul.com/thumb/555/554127-0006.gif)
![[스포츠마케팅] SK Wyverns(SK 와이번스)의 SWOT, 마케팅 분석(영문)-7](http://images.happyhaksul.com/thumb/555/554127-0007.gif)
![[스포츠마케팅] SK Wyverns(SK 와이번스)의 SWOT, 마케팅 분석(영문)-8](http://images.happyhaksul.com/thumb/555/554127-0008.gif)
![[스포츠마케팅] SK Wyverns(SK 와이번스)의 SWOT, 마케팅 분석(영문)-9](http://images.happyhaksul.com/thumb/555/554127-0009.gif)
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![[스포츠마케팅] SK Wyverns(SK 와이번스)의 SWOT, 마케팅 분석(영문)-12](http://images.happyhaksul.com/thumb/555/554127-0012.gif)
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분야
pptxAnalysis
Strength
Weakness
Opportunity
Threat
2.Segmentation
Location
Age
Companions
3.Marketing Mix
Product
Place
Price
Promotion
Westside of Seoul(Guro-gu)
Why? Good Accessibility, No regional team,
Large population
Identifiable : Citizens of neighboring region
Accessible : Less than 1hr
- Subway : Bucheon 35 min, Gwang-myeong 1hr,
Guro 52 min
- Car : Siheung 30 min
Sizable (thousands):
Bucheon: 890, Gwang-myeong 350
Siheung : 420, Guro-gu : 450
Happy Birthday party in the stadium
- use outfield party deck or sky box
- give birthday present the Wyverns uniform
- chance to take a picture with favorite player
Together -three generations
- use outfield party deck or sky box
- chance to take a family picture with favorite player
