분야
pptx2.Core Competencies
3.Retail Customers
4.Brand Images
5.Make Synergy
Expertise in CIB market
Customer dynamics from small companies to large companies
- Image of a stable and reliable financial institution
Weakness
Vulnerable in retail market
Not approachable image and low recognition
- Poor understanding inside of retail market
Opportunity
- Affiliate integration trend
- Trend of integrated financial products being released by various financial institutions
Threat
- Saturation of retail market
Strict regulation after the global financial crisis
- Decrease in market size due to the increase of household debt
One view of different account statements
Now only for bank but also credit card statement
After log-in Citi bank, automatically can log-in investment products/ brokerage
One statement,
one log-in system
should be implemented
By reorganization of homepages and banking and trading system
