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분야
pptx2.The failure case of Silver marketing
3.Perception of silver marketing
4.Current case of silver marketing
5.Conclusion- Proposition in industry
Preference for practical things
Comfortableness, Relaxedness
Interest in goods on health
Interest in memorial things rather than something new
Soaring of new silver generation
1955~1963 birth
New second life, economic force
Future oriented, rationale
Marketing in silver market
Marketing functions capitalize on these characteristics of silver generation
- There are already 10 Franchises over Capital-area
since company established.
Through systematic process, company helps many
new members of franchise and
contributes extension of silver industry in society.
Consumers can experience product before they
purchase through off-line shop.
