소개글
[국제경영] 하나투어 Five Force Model 분석(영문)에 대한 자료입니다.
목차
1. Introduction of Travel Industry
2. Introduction of Hana Tour
3. Analysis of SWOT
4. Analysis of Five Force Model
5. 2 x 2 Matrix
6. Our Strategy
7. Conclusion
본문내용
History of Travel Industry
1947, Beginning of travel airways,
Domestic travel starts.
2. 세방 travel agencies
1960, a private enterprise established.
Primary duty : sold flight and railway tickets.
3. 1961,
Law of Tourism Industry Promotion established.
4. 1986, Liberalization of international tourism
5. 1990, Beginning of internet travel industry
Increasing of direct dealing
between buyers and suppliers (e.g. Hotel & Airline)
Diversification of airline tickets’ sales approaches
Entry of diverse markets
Entry of foreign country agency
Diversification of travel Products
New type of travel