소개글
[서비스마케팅] Hilton HHonors 힐튼호텔 Worldwide -Loyalty Wars에 대한 자료입니다.
목차
Ⅰ. Introduction
Ⅱ. Analysis
- Competitor’s Membership Service
- Hilton’s SWOT
Ⅲ. Suggestion
Ⅳ. Q & A
본문내용
Hilton H Honors.
Offers many benefits to customers who used Hilton hotel brand.
When members staying at Hilton hotel brand, they can accumulate
both Hhonors points and airline miles.
Members can enjoy benefits in more than 3,750 hotels without
using restrictions or blackout periods.
Points can be used in various ways.
Free to join.
HHH’s Benefits & Services.
Benefits & Services
- On-line reward Reservations
- Expedited check-in
- Late check-out upon request
- Express check-out
- eFolio
(Benefits subject to availability and change at each hotel.)
* eFolio : The program that can view member’s own final bill in on-line.