소개글
[경영학] kraft 마케팅 전략(영문)에 대한 자료입니다.
목차
Kraft Nabisco Championship
PLC(Product Life Cycle)
Poor PLC Managing
Irene Rosenfeld
Major Stages
Idea Generation
Concept Development
Marketing Strategy
Kraft is Back
Price Index of stocks
Five year Review
Excellent Results
본문내용
Major Stages
Management Innovation
Idea generation
Idea screening
Concept Development And testing
Marketing Strategy development
Business analysis
Product development
Test maketing
Commerciali zation
Kraft’s
Product
Life Cycle