소개글
국내외 초국적기업(MNCs) 사례 연구(영문)에 대한 자료입니다.
목차
1. What are MNCs?
Definition of MNCs
Structure of MNCs
History of MNCs
2. Why do MNCs exist?
Role of MNCs : Advantages and Disadvantages
3. Case of MNCs.
Domestic Case : Samsung Group
Abroad Case : Apple Inc.
4. Conclusion.
본문내용
What is MNCs? - History
14C
Hanseatic League
Italian merchant traveler
17C - 18C
East India Company /
Dutch East India Company
Hudson 's Bay Company
3.Case of MNCs –
Establishment : Samsung Store (1938.3)
CEO : Lee Kun-hee
Total sales : 274.3 trillion won
Net profit : 20.3 trillion won