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디즈니랜드 파리 진출 사례 연구(영문)에 대한 자료입니다.
목차
Disneyland
Why failed in Paris?
Compare the France with Japan
conclusion
본문내용
Why failed in Paris?
Reason of select Paris
1) market potential
2) environment of legal & policy
3) environment of social cultural
4) and so on
A result…..
- Very low income
- Many debt
- Demand prediction failure
- In 1993, 960 million dollar a deficit
The result,
In 1994. reduce to 1.8billion francs loss.
In 1995. left benefit
And…
Recently Disneyland will be Europe’s largest tourist attraction.