소개글
페덱스 서비스 마케팅 분석(영문)에 대한 자료입니다.
목차
Introduction of FedEx
Delivery Process
Services Strategy
Internal Marketing
External Marketing
SERVQUAL
Weakness/Suggestion
Q & A
본문내용
-One of the largest transportation company
-Delivery service provided within 24~48 hours
-Door-to-door service
No Temporary Worker
680 employees in FedEx Korea are all regular workers
Employees in management and those at the front line are treated equally
FedEx Korea employee turnover rate: 3%
Other companies’ employee turnover rate: 13%
Open Door Policy
Deal with complaints from employees
(welfare, policies, employment, vacations plans)
Managers received reply within 14 days
Awards System
An award to employees with outstanding
performance (Work, Effort, Outcomes)
Award given to the most honored
employee