분야
pptxSMART
Important history you to know
Important history you to know
Swatch Automobile
2 Plants
Swatch Mercedes ART
Significance role of Mercedes Benz
1998
Brief history of share holding rate of MCC and SMH GmbH
Chapter 9. Cooperative Implications for Strategy- SMART automobile
Chapter 9 continued
Cooperative Strategy for SMART
Network Cooperative Strategy
Riskiness of the Cooperation
Trust?
Who has the most benefit from the partnership?
CEO of Swatch, Nicolas Hayek
2 Seated car
Fuel efficient (Hybrid Electronic automobile)
Unique panels
In 1994, Swatch and Mercedes Benz allied together with introducing a new chain
Mercedes City Car
Modular system
Insisted Suppliers
Installed own modules
Used own employees
MCC could share the development cost with suppliers
Secured contacts with suppliers
