소개글
LGU+ 마케팅 분석(영문)에 대한 자료입니다.
목차
Which?
Strategy
Service Problem of LGU+
본문내용
Last year
1. Total market share : 18%
2. Relatively Better
281,644 come to LGU+
- SKT : 632,773
- KT : 304,159
▸Low Market share
▸Customer Preference
▸No i-phone
▸i-phone 5
▸SKT & KT’s investment to LTE Network
▸ Strong LTE Network
▸ Cheep fee
▸Rapid growth rate Smart phone
▸competitive advantage LTE Network
▸Galaxy S3 LTE Model