분야
docxi. About Groupon
ii. About Groupon Korea
iii. How Groupon Korea works.
Ⅱ. STRATEGY ANALYSIS
i. Mission statement about Groupon Korea
ii. Competitors
iii. SWOT Analysis
iv. The primary services of Groupon Korea
v. The differentiation strategy of Groupon Korea
III. REFERENCES
i. About Groupon
Groupon, coined from the two words "group" and "coupon" is a "deal of the day" website that offers discounts on products and services. Groupon is a deal-of-the-day website that is localized to major markets in the United States and Canada. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston and New York City and Toronto. Now, Groupon serves more than 500 markets and 44 countries, including North America, Europe, Asia and South America.
The site provides deals for specific cities so that users can find a great deal near them. Groupon is aimed at the Internet-savvy, social media set and uses large social networking sites like Twitter.com to give "early bird" notices on the Groupon it will be offering.
The idea for Groupon was created by CEO Andrew Mason in 2008. Groupon is experiencing phenomenal growth with projected revenue of $500 million for 2010. No tech company (including Amazon, Ebay, Yahoo, or even Google) has experienced this kind of growth. At just under 2 years old in April of 2010, the company was valued at $1.35 billion. Groupon also owns several international operations, all of which were originally deal-of-the-day services similar to it, but then re-branded under the Groupon name after acquisition.
http://en.wikipedia.org/wiki/Groupon
Groupon Launches in South Korea
http://www.businesswire.com/news/home/20110313005067/en/Groupon-Launches-South-Korea
Groupon Korea
http://www.groupon.kr/app/about
The Groupon Promise
http://www.groupon.com/groupon-promise
SK마케팅앤컴퍼니, 그루폰코리아와 전략적 제휴(MOU) 체결
http://it.donga.com/itnews/6605/?p=etc.
Groupon Korea, Coupang Winning the Hits Race
http://seoulspace.co.kr/2011/06/20/study-groupon-korea-coupang-winning-the-hits-race/
Aggressive Groupon Korea’s marketing tactics cause trouble
http://alittleclass.blogspot.kr/2011/08/aggressive-groupon-koreas-marketing.html
