소개글
에버랜드 3C, 6P, STP, SWOT 분석(영문)에 대한 자료입니다.
목차
Theme Park
Everland
Strategies
Conclusion
본문내용
- Theme park : place where an unified environment or an atmosphere is created on a regular theme.
- There are Several Events, Shows and Spectacles.
→ In short, Theme park is a “Leisure Space.”
Theme park
vs
Amusement park
Common point : charges fee for rides and other facilities
What’s the difference? : Built on non-daily based theme