소개글
대구 도시브랜드 마케팅에 대한 자료입니다.
목차
Introduction
Problem Analysis
7A Approach
Q&A
본문내용
What is Brand?
Brand can have dimensions that differentiate it in some way from other products designed to satisfy the same need.
Destination Brand is a way to communicate a destination’s unique identity to visitors; a means of differentiating a destination from its competitors; a uniform “look” that all destination partner can consistently use; and a symbol, name, term or design, or combination of these elements.