분야
pptx2.MARKETING OFFERINGS
3.S / T / P
4.4Ps
5.Customer Relationship Management
6.Lessons
7.References
FIA Formula one world championship
= F1 = grand prix racing
The highest level & the longest history
F1 tours 19 countries
3,800,000 spectators / 2,300,000,000 tv audiences
.
.
Segmentation
Geographical Segmentation
no geographical boundaries
global
Demographical Segmentation
age, income, education, marital status
Fans can get….
Convenience for using the product.
Many kinds of Benefits from promotion or sponsor of the product.
Experience
http://auto.naver.com/event/reviewRead.nhn?eventNo=37&reviewNo=633
http://www.formula1.com/teams_and_drivers/
http://www.planetf1.com/
http://en.espnf1.com/
http://blog.naver.com/idcrew123?Redirect=Log&logNo=60186639541
http://www.caseynealracing.com/
http://www.scribd.com/doc/37155342/9/Summary-of-Market-Segmentation
http://www.justmarketing.com/news/February-2012/REXONA-AND-CLEAR-SPONSOR-LOTUS-F1-TEAM/
http://www.formula1.com/
http://www.bbc.co.uk/sport/formula1/2013/results
http://www.pitpass.com/http://www.sportsworldi.com/Articles/LeisureLife/Article.asp?aid=20130924023145&OutUrl=naver
http://www.koreangp.kr/html2013/
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=106&oid=018&aid=0002671130
http://liamsmarketingandprblog.blogspot.kr/2013/03/marketing-strategy-formula-1-in-america.html
http://racingahead2008.blogspot.kr/2008/11/objective-objective-of-this-report-is.html
http://www.koreangp.kr/
http://blog.naver.com/sag_sag?Redirect=Log&logNo=120103884194
http://foto.sportschosun.com/news/ntype2_o.htm?ut=1&name=/news/life/201003/20100319/a3s77131.htm
조상필 ·정철 · 안광일, 「해외 F1 자동차 경주장 주변 지역 개발사례 분석 및 시사점」, 리전인포, 2010
