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분야
ppt2. Market Analysis
-SWOT (China, Japan) Analysis
3. Recommendations
- POA
- STP
- 4P
4. Risks & Uncertainties
1. Cosmetics Company
2. Initiated in Texas in 1963 by Mary Kay Ash
3. Largely based on direct selling system
4. Offering unlimited opportunities for womennamed ‘Beauty Consultants’
SWOT -JAPAN
Strength
Direct selling system
“party” & “show”
-company culture
& philosophy for women
Weakness
-common marketing
program
-difficult to expand brand
loyalty
Opportunities
-less price sensitive
-more interested in
-High-quality cosmetics
-tend to look like Western woman
Recommendation
4 Major Reasons
Consumer behavior is changing
Japan is a kind of mature market
There were just few major competitors
It would be easier to pioneer in Chinese Cosmetics market industry
