분야
pptxNudie’s Product
Nudie’s Culture
Nudie
Pulp Juice
Nudie’s Internationalization
Key Characteristics
Post M&A Strategy
What is brand synergy?
Synergetic motives
Co-branding
What is Brand?
Analyzing Brand Value
Marketing Oriented Approach
Financial Approach
Conclusion & Recommendation
Organizational Culture
First Export order in 2004, worth more than $100,000 in Food & Hotel Asia Trade Fair in Singapore.
Started to export to Hong Kong, New Zealand, Singapore
Why New Zealand & Singapore?
1. Cultural closeness
Similar trade regulation
English speaking
Café & Deli Culture
No packaging restriction
2. Geographic Proximity
Physically Nearby
Low Transportation Cost
Short Shelf Life of Nudie Products → Need to deliver the product FAST
