소개글
[국제경영] 리비아 시장 `죽` 진출 전략에 대한 자료입니다.
목차
1. Introduction of Korean Traditional Food, Juck
2. About Libia – overview, cultural issues
3. New Business Model
4. Strategies
본문내용
Juck – Food of 건강, 영양, 신비함
It’s like soup but more oriental and healthier
건강 : 소화에 용이
영양 :
동양적 신비함 :
Important features of Korean industry of Juck
1. Food industry
ingredient is important for the business
brand image can make it different with other same product in the market
2. Franchise System
Relationship with all of owners of franchise because they are like partners
with just a bunch of small amount of investments, it can be large like a giant group